Resources |
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In this section, Jan will be
occasionally posting papers, reviews and material related to
the marketing of services in particular. |
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WHITE PAPERS |
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Networking skills to achieve
results |
This paper outlines |
- What is networking?
- What networking is not.
- What are the key ingredients of networking success?
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If you would like assistance in improving
your networking skills, arrange to have some individual
coaching with Jan. |
View
this pdf document (9K) |
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Increase the value of existing
clients |
This paper outlines |
- Why is marketing to existing clients important?
- Reasons often given for not marketing to existing
clients
- How to make the most of the potential of existing
clients
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If you would like assistance in getting
more value from existing clients, contact Jan now. |
View
this pdf document (8K) |
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Image Management for professional
services. |
This is a paper presented at a conference
in Auckland on "Developing, Marketing and Managing
the Professional Services Firm" in June 2003. During
this presentation, Jan examined why you should: |
- Develop an effective brand or image, which reflects
the differentiation of your firm.
- Identify the opportunities to communicate this brand,
along with essential information about your firm,
through visual, verbal and written material and by
behaviour.
- Develop an integrated and comprehensive strategy
using all these elements and make sure any media campaign
reflects this.
- Achieve commitment to the consistent implementation
of this strategy over a substantial period of time.
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View
this pdf document (22K) |
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REPORT REVIEW |
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The international competitiveness
of New Zealand
Service Providers |
by Vivenne Shaw & Vincent Hassan |
Departmentt of Marketing, University
of Otago |
This report presents the findings of
a study of the successful international marketing strategies
of New Zealand service providers. A mail survey of 123
New Zealand services firms has identified a number of
major differences which distinguish successful exporters
from their less successful counterparts... |
Read
the full abstract |
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